Meet Our Giveback Partner.

Elliot Friar

How We're Fighting For Dignified Defecation

As much as we like to be cheeky and poo-punny, TUSHY was built on a founding principle: To elevate the bathroom experience for all. This might sound like an idealistic mission too grand for a lil bidet start-up with a funny name to conquer, but our giveback partnership with Samagra Sanitation is a yuge part of achieving this goal.

    Over 600 million people in India openly defecate, causing a public health and hygiene crisis. While each TUSHY sold changes the life of the new TUSHY user, it also directly improves the lives of others — a portion of each TUSHY provides one family in India with access to clean community toilets through Samagra’s initiatives.

“Okay, but, how does that actually work?” - Your reaction, probably. We’re glad you asked.

How Samagra Empowers New Loo Users

    Samagra changes bathroom behavior through education, creating better bathroom environments and building sustainable community toilet systems. By combining user data insights and technology focused on cleanliness improvements (like proper air flow patterns), Samagra builds improved toilet buildings that promote behavior change in slums.

    Changing behavior isn’t as simple as building a cleaner bathroom, though. Samagra creates community engagement on the benefits of using the toilets, and offers a “Loo Rewards” system that encourages use through credits for essential services. New toilet users also feel a sense of empowerment and dignity, turning them into ambassadors for the facilities. Additionally, Samagra creates jobs in communities to promote and maintain the facilities.

Measuring Success and What’s Next

    Over the past year, Samagra has grown from employing a team of 12 to 114. This team supports Samagra toilet facilities that currently serve 150,000 daily users in the slums of Pune, India. By the end of 2017, Samagra wants to reach 500,000 daily users, which would serve 80 percent of Pune’s slums.

We’re ~incredibly~ proud to partner with Samagra Sanitation in fighting against the global sanitation crisis, and we want to thank you for helping us create a better world for all one butt spray at a time.